Marketing Automation & Campaign Manager (Berlin, DE / Paris, FR)

Created in 2016, Free2move 🚀 simplifies mobility-related uses by offering a wide range of services to satisfy everyone's 🚘 travel needs.

With Free2move, you can rent a city car for shopping or for your stay in Italy 🏖️ or book a car park during your weekend in Paris... all in one click, on our web/mobile platform! 📲

Born from the merger of the Stellantis Group 🚗 and the start-up TravelCar, Free2move, thanks to its agility and its spirit of conquest has managed to establish itself in just 6 years 🚀 as a reference player to revolutionize the mobility of all travellers.

Having become the #1 reflex for more than 6 million users 👑, Free2move operates in more than 170 countries across 5 continents 🌎 and is available in 30 languages and 26 currencies. 5000 partners trust us and several hundred thousand vehicles are available!

If you want to join a team of +750🏆 experts and bold international projects, then you're in the right place! 🎯

You will evolve in an ultra-dynamic, innovative, agile, internationally-focused structure and integrate our talented ❤️teams♥️, full of ideas and motivation and with multidisciplinary skills, at the crossroads of the digital eco-system and the fast-changing automotive sector.

💺 JOIN US!
💯 It's exciting, you'll see🔥!

Overview: The Customer Lifecycle Management (CLM) team is responsible for driving customer activation and retention. By utilizing marketing automation and CRM tools, this team creates lifecycle journeys that keep customers engaged with our service while introducing them to new features and products.

Key Performance Indicators:

• Registration to enablement conversion ratio
• Enablement to first drive conversion ratio
• Time to first rental
• Maintaining customer eligibility (valid payment profile, valid driver’s license)
• Long-term customer satisfaction (LTCS) rentals via seasonal promotions

Specific Responsibilities:

• Plan, set up, and implement automated customer lifecycle journeys, with a focus on new customers.
• Manage and oversee CLM campaigns, including content creation, journey mapping, automation, and personalization.
• Develop and guide the omnichannel strategy across all markets, ensuring alignment with the customer lifecycle.
• Plan and coordinate test campaigns, including A/B testing of copy, target groups, concepts, and creatives.
• Create a reporting system that tracks the impact of CLM initiatives on overall customer engagement and activity.

Education and Work Experience Requirements:

• 2-5 years of experience in building and optimizing CRM programs, with measurable impact.
• 2-5 years of experience designing omnichannel customer lifecycle programs.
• Fluent in written and spoken English, with comfort working in an English-first environment.
• Hands-on experience with Salesforce Marketing Cloud or similar CRM systems.
• Experience working with brands serving customers across multiple countries and languages; agency experience is a plus.
• HTML coding experience is a plus but not required.
• Strong attention to detail with the ability to manage multiple tasks independently.
• Proven ability to work effectively under pressure and meet tight deadlines.

Passion for customer service—excited about brand communication and constantly looking for ways to enhance our customer engagement approach.

What we offer:

Working at Free2Move means becoming part of a tribe in which the culture of performance rhymes with a good atmosphere. It is also:

• A start-up spirit supported by a large Group 🥇
• The opportunity to revolutionize the uses of mobility with us! 🚘
• Lots of possibilities for development 📈
• Collaboration with multidisciplinary and international teams 💪🏼
• International projects to perfect your background! 🌍
• An access to our E-Learning platform 📚 : for the development of languages and other skills
• No-meetings days to boost your efficiency!

...This list is not exhaustive...

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