Director, Marketing (Indianapolis, US)
T2 Systems is the largest parking, mobility, and transportation provider in North America, with more than 25 years in the parking management industry and currently serving thousands of parking professionals. We integrate the best people, processes, and technology to provide powerful, high performance, and secure parking solutions. T2 Systems is headquartered in Indianapolis, Indiana with its Canadian office located in Burnaby, BC.
We didn’t become an industry leader by chance – we push the envelope to provide more innovative and advanced solutions for our customers. Which wouldn’t be possible without employees who strive for success, work together, and are hungry to learn, grow, and lead.
If you are looking for a new opportunity, we invite you to apply and talk about the possibilities of starting a rewarding new chapter of your career!
We are seeking an experienced and innovative Director of Marketing to lead our marketing team. The ideal candidate will have a proven track record of developing and implementing successful marketing strategies, driving brand growth, and enhancing customer engagement. As the Director of Marketing, you will be responsible for overseeing all marketing operations, including digital marketing, content creation, market research, and product marketing. You will work closely with cross-functional teams to ensure alignment with the company's overall business objectives and growth goals.
Key Responsibilities:
- Develop and execute comprehensive marketing strategies to achieve business objectives, including brand awareness, lead generation, customer acquisition, and retention.
- Oversee the creation and implementation of marketing campaigns across various channels, including digital, social media, email, and traditional media.
- Lead and mentor a team of marketing professionals, providing guidance, support, and development opportunities.
- Conduct market research and analyze trends to identify opportunities and challenges for the business.
- Collaborate with sales, product development, and other departments to ensure cohesive and effective marketing efforts.
- Manage the marketing budget, ensuring optimal allocation of resources for maximum ROI.
- Monitor and report on the performance of marketing campaigns and initiatives, using data-driven insights to refine and improve strategies.
- Develop and maintain relationships with external partners, agencies, and vendors.
- Ensure brand consistency and compliance with brand guidelines across all marketing materials and communications.
- Stay current with industry trends, emerging technologies, and best practices in marketing to keep the company at the forefront of innovation.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field; MBA or advanced degree preferred.
- 7+ years of experience in marketing, with at least 3 years in a leadership role.
- Proven track record of developing and implementing successful marketing strategies and campaigns.
- Strong understanding of digital marketing, SEO, SEM, social media, and content marketing.
- Excellent leadership and team management skills.
- Strong analytical and problem-solving abilities.
- Exceptional communication and interpersonal skills.
- Ability to work in a fast-paced, dynamic environment and manage multiple projects simultaneously.
- Poficiency with marketing automation tools, CRM systems, and analytics platforms.
