Q-Park Rebrands the Parnell Car Park

Q-Park are delighted to complete the rebrand of the popular Parnell parking facility in Dublin City Centre.

For many years Q-Park have had a large presence across Dublin City Centre with car parks located in prestigious locations ranging from Q-Park The Spire, just off O’Connell Street, to Q-Park Stephen’s Green, part of the popular shopping center and located close to the famous park, both of the same name. These parking facilities are very popular with shoppers, tourists and commuters visiting Dublin due to Q-Park’s commitment to security, design and customer service excellence. As one of Ireland’s largest parking operators Q-Park have been on the hunt to grow their Dublin footprint for many years but it must be the right parking facility to invest in.

Last year Q-Park completed the well-publicised purchase of Park Rite and part of their portfolio was the Parnell car park in the North of Dublin City Centre, a short distance away from Q-Park The Spire. This parking facility was exactly what Q-Park were looking for as part of their expansion plans in Dublin and it had always been on the target list. The car park was popular amongst a wide variety of different customer groups, well located but most importantly there were many areas where Q-Park could make improvements to delight both new and existing customers.

As well as the installation of the recognizable Q-Park branding on the building’s exterior, there have also been improvements made to customer wayfinding internally with clearer signage now fitted in both the vehicle and pedestrian areas. Q-Park have also already installed the futuristic PaSS Automatic Number Plate Recognition system to provide seamless access for both long-term and short-term parkers as well as opening up the parking facility for mobility partners to grant access to their target audiences. This has been done as part of a full refurbishment of the onsite parking management system. Next up is the completion of painting in both the pedestrian and vehicle areas including repairs and improvements made to the parking decks themselves, this will all give the car park a much more modern and fresher feel. The process has also already begun to increase the power supply from the local electricity grid into the facility so that EV Charging Points can be installed and commissioned as part of their nationwide EV Infrastructure rollout.  

Alastair MacDonald, Head of Commercial & Operation at Q-Park Ireland commented

‘We are delighted to be able to make improvements to such a popular car park that it is in a prime location in Dublin. We hope that customers will be delighted with the improvements made so far with many more to come over the coming months.’

About Q-Park

Q-Park is notable for its quality approach and has a portfolio comprising over 3,300 parking facilities with more than 640,000 parking spaces in the Netherlands, Germany, Belgium, Great Britain, France, Ireland, and Denmark.