If our recent Quick Question: Is Parking Dead? video taught us anything, it is that a shift has occurred in the parking industry. More and more companies are looking to incorporate mobility into their business planning. And we have seen parking garages transformed into mobility hubs, a trend which seems set to grow. As the parking industry begins to embrace mobility, we ask our industry experts what exactly it means to them.
Pauline Oliver, Head of Business Development at IDeaS Revenue Solutions
“Mobility is the consolidation of a wide range of transportation services and technologies. It provides ease of access and personalization in our journeys and results in valuable data for service providers. Successful mobility relies on collaboration between technology vendors and results in the convergence of disparate solutions to deliver consumers a frictionless personalized experience, in-car with demand-based space management and pricing.”
Brooks Ellis, President of ZipBy USA
“Mobility is defined by the Oxford Dictionary as the ability to move or be moved freely and easily. I love this definition because it hits on the core of mobility. The goal in mobility is to eliminate touch points whilst still maintaining controls, data integrity, and security. Touchless technologies will become more important, and as long as those solutions don’t impede a person’s ability to move about freely and easily, they will contribute to improving our mobility ecosystems.”
Matt Brooker, Regional Sales Manager, Midwest at ParkMobile
“Mobility is all about getting people where they need to be and making that journey as seamless as possible. We know that parking is a credible part of that experience, whether it is giving people the option to extend the time of their parking session, enabling them to book a spot ahead of time, or showing a map where the available spots are.”
Joe Survance, Senior Vice President of Sales at Cleverciti
“Mobility means the collaboration between all forms of transportation, with an end goal being to provide a simple, easy, guided travel experience from current location to destination. And that experience should use multiple forms of mobility, whether it is a personal vehicle, transit, a mobility hub. It can be as simple as finding that perfect parking space in front of your favorite restaurant. That’s mobility.”
Hans Puvogel, Chief Operating Officer at Parkopedia
“Mobility to me as an individual means moving people and goods between locations, and if you go beyond that it is about systems that ensure that this is done in the most efficient, resilient, and flexible. And it includes individual mobility such as public transport. So for me, it is not a top-down system but a bottom-up system of a multitude of solutions that need to connect and work efficiently.”
Alexandra Maillot, VP of Sales, USA and Canada Parking Division at survision
“Mobility in parking is the frictionless, ticketless, gateless, contactless way to park seamlessly. People need people, so parking should enable us to spend more time with the people we care about. As a millennial, I am excited to see our parking industry merge with mobility. Let’s be open and make smart decisions and try the latest technologies.”
Simon Wood, International Partner Manager at CCV Group
“Mobility is the ability to plan and pay for a complete journey from a single point of contact and to be confident that I will receive the best route-planning to fit my criteria. I would like to define my destination, and prioritize cost, or speed, or convenience and be offered routes to choose from.”
Brian Wolff, CEO and President of Parker Technology
“The meaning of mobility has changed a lot over the last 12 months. What I’ve come to appreciate now is how disconnected the different modes of transportation are, and how important it is to connect cars to trains, to scooters, all in the name of getting the individual, as seamlessly as possible, from point a to point b.”
Sara Fisher, Commercial Manager (UK) at Ballast Nedam Parking
“As car parks evolve from multi-story to multifunctional our construction of them evolves too. We are at the cutting edge of new trends and are adapting our structures to accommodate things like cycle hubs, complete with changing areas, e-charging points, and even retail kiosks. With limited space and commercial land at a premium, it makes sense to make use of the vertical scalability of multi-story car parks as cleverly as possible.”
Dennis Pintamalli, Managing Director for EMEA at ADVAM
“I see mobility as a relationship between towns and cities and their citizens. The way we access and interact with our local area, whether that be through mass transit or single points of transportation”
Adrian Cseko, Sales Manager at Asura Technologies
“Mobility simply means getting smoothly from point a to point b. And by smooth we mean stress-free, fast, efficient, and of course safe. We see the delivery of smooth mobility through the automation of parking processes.”
Nick D'Alessio, Senior Business Development Manager at Brother Mobile Solutions
“Mobility means taking workflows that have historically been static or stationary and creating digital solutions that will allow the work to be portable and easily deployed. Just as our personal lives are dependent on our mobile devices, commercial solutions are doing the same thing, in android and iOS platforms.”
Elena García Lechuz, Marketing & Communication Director at Libelium
“Mobility is the key factor in the adaption of cities and commercial spaces to new lifestyles. Before this crisis, it was already clear that sustainability and time were a priority, and our experience shows that we need to focus our investment on technologies that make cities liveable, by reducing pollution and improving the quality of life of their citizens.”
Wouter Giesen, Account Manager at BeSite
“Mobility means new opportunities and collaborations. Mobility is on the eve of a major change. But how do we handle these changes? What does the future hold for us? These are some questions that we need to answer in the coming three to five years. We can’t do this alone and collaborations are needed to create a new approach together.”
Juli Verge, Sales Manager at Innova
“The future of mobility and smart cities involves the convergence of all management systems, public and private, towards a ticketless, fluid and dynamic access, towards advanced scheduling of access to mobile phone apps for the reservation and payment of parking, and towards effective guidance from when the user leaves his house to the parking space.”
Carlos Diana, Global Sales Director at Quercus Technologies
“Mobility is a given benefit of parking guidance systems. All companies that offer such parking solutions will enable users to move easily through their parking facilities. An optimal parking experience is the one that enables customers to find available spots whilst reducing time looking for a place. It’s as important as increasing occupancy, rotation, reducing queues, and attracting potential customers.”
