Park Assist & Brisbane Airport Corporation Release Ground-breaking Research Proving Park Assist’s M4 Camera-based Parking Guidance System Elevates the Airport Parking Experience.
Park Assist, LLC has announced the results of a five-month long data-driven study conducted in collaboration with Brisbane Airport Corporation quantifying the impact of its camera-based smart sensor parking guidance system (PGS) on the airport’s parker experience. According to Dr. Poorvi Kaushik, Park Assist’s Lead Data Scientist for the research study, it is believed to be the first of its kind in the industry, based on the methodology used and sample size.
Designed as an A/B research methodology, this ground-breaking study included nearly 1.2 million data points associated with over 120,000 unique customer journeys. During Phase A all pilot lights and way-finding signage of Park Assist’s PGS were disabled, only to be switched on in Phase B. Parking behaviors and outcomes were measured throughout both phases to determine how Park Assist’s way-finding technology impacted driver decision-making and time to park.
The analysis identified several benefits attributed to the PGS. In particular, the time it took drivers to park was reduced by 33% across different times, locations and types of parkers. Under certain scenarios time to park was reduced as much as 50%. These benefits are attributable to the ability of the Park Assist M4 PGS to enhance driver decision-making by providing informed real-time recommendations on where to park.
“Customer experience is at the heart of everything we do at Brisbane Airport. In our car parks we design each product from the customer’s perspective and always look to innovative ways to improve the experience. The parking guidance system installed combined with intelligent wayfinding is a great example of how technology can be used to reduce stress and provide a frictionless experience in car parks,” said Martin Ryan, Head of Parking and Transport Services, Brisbane Airport Corporation.
The Brisbane Study is one of several studies Park Assist’s Data Scientists are conducting to evaluate, design and develop products that positively impact parker experience and provide greater control to carpark owners and operators.
“We are truly grateful to Brisbane Airport Corporation who demanded rigorous research standards and protocols to validate Park Assist’s claim that our technology delivers what we have always promised – an elevated parker experience. The results speak for themselves,” said Gary Neff, CEO of Park Assist.
Interested parties can have a more in-depth look at the Brisbane Airport Corporation- Park Assist study through this link
About Park Assist
Park Assist® is the parking industry leading camera focused innovator with the most camera based parking guidance installations in the world. Our technology helps customers effortlessly find parking spaces in real-time as well as find their cars when they return. Simultaneously, we provide parking operators with tools to improve customer satisfaction, create new revenue opportunities, realize greater operational control, capture parker analytics and expand CCTV capabilities. Park Assist is part of the TKH Group (Euronext: TWEKA), a $1.8 billion publicly traded company headquartered in the Netherlands. For more information, visit www.parkassist.com.
