YourParkingSpace: Understand Seasonal Peaks for Your Car Park or Parking Spaces

Holiday season, match days, concerts, festivals… There are plenty of reasons why car park owners see a spike in visitors across certain times of the year. If you fail to monitor these spikes, your car park could quickly become inundated with vehicles. Read on to learn more about seasonality and peak periods of a car park or car parking space.

Car Park Peak Period

Car park peak periods are the hours when a car park is likely to be the busiest. A car parking space can be priced differently depending on a number of different variables and factors - whether it's a weekday, weekend, as well as the amount of time the vehicle is likely to be parked in the spot. Mapping out demand patterns allows car park operators to introduce varied pricing in the form of ‘peak’ and ‘off peak’ periods that suit the area that the car park is located in best.

During the week in areas where there are a lot of businesses, car park operators may choose to market car parking spaces at a higher price point between the standard working hours of around 8 am - 6 pm. After 6 pm and weekends may be classed as ‘off peak’. However, if a car park is located in a busy shopping center area with lots of leisure activities nearby, car park operators may choose to have weekends as their ‘peak periods’.

At YourParkingSpace, we pride ourselves on working with car park operators to produce a dynamic pricing strategy to maximize revenue and make the best of their parking facility capacity. Drivers can benefit from low prices at times of low demand. We can also help car park operators increase their car park’s earning power - through the use of yield management (selling the right product, at the right time, to the right customer). As well as assessing demand patterns over time - this will allow car park operators to see how their variable price strategy is working for their car park, ensuring that the correct pricing bracket is in place.

About YourParkingSpace Solutions

YourParkingSpace is the UK’s fastest-growing parking operator transforming isolated parking assets into connected mobility hubs, whilst also operating the UK’s leading on-demand consumer parking marketplace. The business processes thousands of advance and on-demand parking reservations daily across the UK, generating £48.5 million for its clients to date. Its 85,000 space providers range from individual driveway owners through to household names such as Premier Inn, Tesco, and Morrisons. YourParkingSpace has been placed 86th in the Tech Track 100, the UK’s fastest-growing technology companies, and 546th in the FT1000 annual list of Europe’s fastest-growing companies. The business has also recently been acquired by the global leader in urban mobility, Flowbird.