Streamlining Visitor Experience at Drayton Manor with WPS

The sites extensive parking facilities are an important first and final touchpoint for visitors and include a total of 3,500 spaces set across five car parks.

About the Project

The challenge:

Creating a seamless parking experience at a bustling theme park. Drayton Manor needed a comprehensive solution that addressed every facet of the park's unique parking issues.This meant optimizing the customer experience, analyzing traffic flows, and ensuring smooth entry and exit for all types of visitors.

The key was to create a system that was user-friendly and adaptable for everyone – park-goers, hotel guests, conference attendees, and staff.

Furthermore, managing the massive influxes of traffic during peak times was crucial. We had to streamline entry and exit points, eliminate bottlenecks, and offer multiple payment options to eliminate queues at the pay stations.

The solution:

Drayton Manor's parking management solution is seamlessly integrated with a Ticketed Pay on Foot system, offering both convenience and security. All barriers are strategically placed in one location, enhancing security measures and deterring trespassers effectively.

The implementation features four WPS ParkAdvance™ pay stations, ensuring visitors have multiple payment options available. Existing ticket kiosks and hotel receptions were also transformed into payment points, offering even more choice. Pre-payment when booking admission online added another layer of convenience for visitors.

The entrance/exit system consists of six lanes, including two fixed entry and exit lanes, along with four tidal lanes that dynamically adjust based on traffic flow. This flexibility is managed effortlessly by employees, adapting signage and barriers to accommodate varying traffic directions and event schedules throughout the day.

Centralized coordination of site parking support optimizes resource utilization, simplifying management tasks. Additionally, the Automatic Number Plate Recognition (ANPR) system expedites access for authorized personnel and conference guests, significantly reducing exit times.

Furthermore, WPS provided invaluable logistical support during the planning permission stages, demonstrating a commitment to partnership-led solutions and ensuring a smooth mobilization process.

The result:

With WPS' flexible and scalable parking solutions, Drayton Manor is always prepared for the future, ensuring smooth traffic flow and an enhanced experience for guests.

A spokesperson for Drayton Manor said:

‘’Before WPS provided their car park solution, we had experienced issues with traffic flow at busy times, creating issues for our guests. The barriers are now in one location for added security and provide fast flowing entry and exit points, along with multiple payment options. These include mobile apps, pay machines and website car park booking which ensures that customers, guests and staff have an uncomplicated, convenient and flexible parking experience.

Ultimately, WPS have provided a robust, reliable, cost effective and future proof parking solution. One that thoroughly assessed and resolved all facets of our site’s unique parking issues.

I would highly recommend WPS' parking solutions to other leisure attractions across the UK who want to implement the best, most suitable parking solutions’’

About WPS

Since its establishment in 1985, WPS Parking Solutions has grown from a local Dutch provider of parking systems into one of the world’s leading providers of cloud-based automated parking solutions. WPS’ mission is to create smart, reliable and future-proof parking solutions that are designed for today’s and tomorrow’s connected world.