Survision Was Chosen by HUB Parking for a Unique Frictionless Experience at Legoland USA

Merlin Entertainments’s Legoland amusement parks (starting with New York and California) decided to face one of their most critical caveats: the frustration and inconvenience for visitors caused by long waiting lines at the parking lot.

That is why the Legoland team upgraded visitors’ experience while getting the most out of their parking assets.

Legoland needed the parking user experience to be easy, quick, and efficient while reducing potential lost revenue.

A Solution based on LPR

HUB Parking is the Parking system in charge of creating the new Legoland Pre-booking / Gateless / Free-Flow Ticketless Parking based on LPR, using Survision Micropak cameras.

Now Legoland entry lanes are fully free flow while exiting lanes gates are equipped with gates and License plate recognition to decide to open the gate if prepaid or to activate a pay station otherwise.

These are the Legoland Parking System's new features:

Pre-Booking / Prepaid Parking: You can pre-book parking in other amusement parks, but you still have to wait in line like everybody else to validate the payment. In the new Legoland Free-Flow parking, you can Prepay your ticket and the LPR system will associate your license plate with your payment, so there is no need to perform any manual check.

Gateless free-flow entrance: No lines to access the park (and no impatient kids screaming in the back of the car!). One LPR camera per lane catches the visitor’s license plates on the go while driving at any speed to the Parking lots.

Fast Exit for Prepaid Customers: When exiting the park, LPR system will check your payment status and if Prepaid, it will open the barrier and let you go without stopping.

On-site Pay Station: If your plate couldn’t be read at the entrance or if you didn’t Pre-book, the system will instruct you to make payment at the Pay Station.

Advanced data gathering and statistics: This digitalization process allows for collecting behavioral and transactional information on every visit, giving the company a better understanding of its customers and an opportunity to tune up its service.

An amusement park without Parking waiting lines?

Yes, this is the happy truth for Legoland and their new enhanced Parking customer experience: visitors can now skip the parking line step and go straight to the fun part!

Read more about Legoland LPR success story

About SURVISION 

SURVISION is a global leader in License Plate Reading (LPR). Since 2001, with solutions being deployed in over 30 countries with more than 20,000 sensors thanks to a network of 300 Value Added Integrators. The quality of its R&D team allows SURVISION to work with world-class integrators for a complete set of innovative solutions for Smart-City, Smart-Parking, law enforcement, toll road collection, car-park management, and for local authorities.