Smart Parking: A SmartPark Guidance System at Ormiston Town Centre Enhances the Customer Experience in One of NZ’s Newest Community Hubs

Ormiston Town Centre, located in Auckland’s south, is a brand new town centre and market designed to be the heart of the local community.

Not only does it house over 90 specialty stores and kiosks, it also offers dining options and ‘The Market’ – a covered outdoor area that will play host to events such as Christmas markets, food stalls, farmers markets, night markets or creative community events.

Smart Parking worked with Ormiston’s developers to ensure that the car park facilities they offer cater for large visitor numbers - affording visitors an easy customer experience when parking.

We have installed our SmartPark guidance system across two floors in the carpark, with overhead indicator sensors (OHIs) that change from green LEDs to red once a car is parked in an individual bay. This makes it very easy for motorists to ascertain at a glance whether there is a free parking spot along a row of cars.

As well, car park congestion will be mitigated as variable message signs (VMS) display live feed availability of parking bays across different car park areas and floors.

Our system also enables monitoring of car numbers parking on the rooftop by installing an ANPR camera that counts cars entering and exiting the rooftop, which also feeds into the VMS sign displays in the same way the OHIs do. This is a great way to utilise the same operating system to display occupancy in the open-air areas of a car park that doesn’t lend itself to the installation of OHIs.

As well as catering to shoppers and patrons, Ormiston Town Centre management can generate detailed, customised reports in our SmartCloud management platform. This affords them clarity around statistics such as visitor numbers and peak times, average length of stay, influxes during special events at The Market, and much more.

"Smart Parking are very proud to be working with Ormiston Town Centre, and look forward to continuing to be a part of this exciting community and smart city project" - Rebecca Grainger, Smart Parking General Manager Sales and Operations - New Zealand.

About Smart Parking Limited 

Smart Parking Limited is a pioneering technology innovator and services company in the parking industry. With offices in Australia, New Zealand and the UK, along with a rapidly growing global network of expert partners, our aim is to bring our intelligent parking sensors and integrated smart parking services to the world. Each year, we install thousands of sensors in a range of environments including shopping centres, supermarkets, airports, commercial parking sites, universities and large scale municipal street environments. To date, our advanced real-time vehicle parking sensor solution, known as SmartPark, has been adopted globally. Alongside the technology products division, our managed services division operates and manages thousands of car park spaces across the UK, New Zealand and Australia using complementary Automatic Number Plate Recognition/License Plate Recognition (ANPR/LPR) technology. This can be used as a single solution or with the option to be combined with Pay & Display or integrated with sensing technology. Smart Parking Limited has been an Australian Securities Exchange (ASX:SPZ) publicly listed company since early 2011.