ROKER: Where Is the Beach Parking?

There are few images more universally understood than the beach at summertime.  The warm sand and the sparkling water have encouraged all ages to travel from great distances to find that elusive blend of relaxation and fun.  After that long drive and extended expectation, there is nothing so frustrating as circling the blocks, over and over, looking for that one parking spot. 

Finally, after several attempts only to lose out to the smaller and faster car, you find a spot.  Yes, it is two miles from the beach and yes, you will have to carry the umbrella, chairs, cooler, towels both to and from the car, battling crowds and the heat of the summer sun, but you are at the beach! You trudge forward, bent under the weight of your provisions and accessories, ignoring the grumblings of locals as you nearly take them out with the top of your umbrella. Finally, at the beach, the warm sand draining away all the stress and pressure, your spine tightens as you remember . . . you left the sunscreen in the backseat.

The challenges associated with having adequate and available parking for your visitors are not simple or easy. The need to balance the needs of visitors, seasonal residents, and full-time residents can be a tightrope.  Much of the coastline has long been developed, so managing the available solutions can be limited.  The desire to retain the “quaint”, “vintage”, “nostalgic” character often comes into conflict with the need for the practical, effective, and growing.

The repercussions of not having convenient parking can also be far-reaching, affecting the entire community.  The time a visitor chooses to spend at shops, restaurants, or attractions can be directly responsive to the realities of paid or long-distance parking.  Residents can avoid whole sections of their community during the height of tourism due to the sense of overcrowding or ease of accessibility, costing those businesses the return of their core customers. 

With reviews on social media or online often the first step in the vacation planning process, there is little doubt that every aspect is scrutinized and can lead to a cold summer if creative solutions are not embraced.

Many communities have unrecognized assets that can be utilized to balance the need for parking and the realities of development.  ROKER Inc.'s team is focused on creative, innovative, and flexible solutions that can help you retain your quaint individual town identity, while balancing the needs of both your residents and guests.  Your home is unique and has drawn people for decades from far around.  Call our team at ROKER Inc. so that the solutions of the 21^st century can support the next generation that will hold memories of summer on the coast.  

About ROKER, Inc.

ROKER delivers technology solutions aimed at urban space management inclusive of parking, and enforcement, to enable higher revenue recovery for public safety institutions and the commercial market. The company creates an ecosystem for smart parking that will converge with smart city initiatives across the globe. ROKER leverages proprietary intellectual property from Rekor Systems, Inc. (NASDAQ:REKR), a Maryland- based company providing real-time roadway intelligence through AI-driven decisions, and Cygnet Infotech, a premier product engineering and application development services firm. ROKER was founded in 2020.