Portier: Well Guided Venue Parking – Important part of Event Experience

Tammela stadium, located in Tampere, Finland, is a historic sports venue with a rich legacy. The stadium has been witnessing to countless memorable sporting events since 1931, from thrilling football matches to exciting athletic competitions. Due to old stadium’s restrictions regarding official games a new stadium was constructed. The new Tammela stadium was opened in 2024 and its iconic architecture and vibrant atmosphere continue to draw fans and athletes alike. Tammela stadium is a place for football games or concerts, a great place for everlasting memories.

The stadium’s service package also includes a shopping center, a parking facility and several restaurants. The parking facility at this location is operated by Aimo Park with more than 250 parking spaces including marked disabled spaces as well as spaces for electric vehicles. To have an improved flow of vehicles in the facility before and after an event, a Portier space specific parking system was installed into this facility. Portier parking guidance displays direct drivers towards available spaces and Portier ultrasonic sensors indicate an available spot to park. A well guided parking is an essential part of the event experience.

Venue parking differs from most other parking operations since the occupancy rates vary from practically zero occupancy to an overbooked parking. Customer behaviour typically leads into a situation where parking fills up right before the beginning of the event which leads into congestion and idle driving by customers seeking for a parking space. This hassle is often mitigated with large number of staff manually guiding customers to the available spaces or less occupied parts of the facility. Quite naturally, this approach is not the most effective guidance solution, and it also involves significant staffing costs which offsets the revenues made from parking.

As with any other parking, venue parking is the first impression for a person who is arriving to the event with their own vehicle and smooth parking experience has a significant impact on their impression about the entire event. Effective guidance will improve customer experience and as it also eliminates the time needed for parking, it leaves customers more time to be spent at the event and services there. At the same time, parking guidance solution will decrease operational staffing costs and resources needed to organize the staff.

Another aspect of venue parking is the exit – departures occur in an even shorter timespan than entries which leads into severe congestion and traffic problems. Whilst this problem will be nearly impossible to eliminate completely, Portier offers also dynamic traffic management solutions that can help to manage the exit traffic and to guide it to less crowded exits in case there are multiple exit options. Parking is the first and last impression for a visiting customer and hence smooth exit will increase the likelihood of customers returning!

Portier – Making the Right Decisions!

About Portier

Portier offers complete solutions for parking guidance and management. The Core of the Portier parking solutions is dynamic parking guidance systems that offer the convenience of parking for customers as well as effective parking management for the operators. Some examples of the solutions include space-specific guidance systems with ultrasonic or camera-based detection, dynamic displays connected to third-party systems, induction loop counting for open areas, roadside guidance displays, and access control solutions for contract parking.