ParkVia and Wroclaw Airport Seal Ancillaries Deal

ParkVia has finalized a new partnership with Port Lotniczy Wrocław S.A. that will see the airport’s parking, fast-track, and lounge products delivered across the global ParkVia network. 

The deal will allow passengers flying from Wroclaw (WRO) to book ancillary services online at parkvia.com and surfaces the airport’s products to new customers across hundreds of partner sites including the Eastern European giant Wizz Air. 

The agreement covers nearly 4,000 parking spaces over four pre-booked car parks including the airport’s competitively priced premium car parks that are within walking distance of the terminal. Also included are the WRO Executive Lounge and the airport’s fast-track service. Exposure to ParkVia’s 4m registered users supplements the airport’s existing online booking function for these services. 

Crucially the deal will allow WRO products to be shown in-path across the ParkVia network of airlines and travel agents so customers can book parking at the same time as their flights. 

Speaking about the collaboration, Sales and Marketing Director, Jarosław Sztucki, said: “We aim to deliver a seamless airport experience for our passengers and that starts before they book their flight. Bringing this new digital route-to-market online allows our passengers to book and pay for services on the platform and device of their choice. This year it is more important than ever to maximize passenger monetization and we believe that ParkVia’s exciting ecommerce platform will help to this end.”  

ParkVia’s Head of Strategic Accounts, Ilaria Vacca, said of the deal; “We are delighted to be working directly with Poland's friendliest airport. Wroclaw Nicolaus Copernicus Airport has an enviable record of growth and the new collaboration will enhance the airport experience for many passengers, presenting them with additional options to pre-plan more elements of their journeys.” 

Wroclaw car parks and ancillary products go live on the ParkVia network as of October 2020. 

About ParkVia

As Europe’s favorite airport parking retailer, ParkVia is dedicated to connecting the world’s drivers with parking spaces in 44 countries. Its online retail platform allows consumers to book parking as part of their journey, working with both car park operators and travel industry market leaders to ensure that parking is visible at the right time.

Encouraging its philosophy of ‘Choose parking’, ParkVia believes pre-booking is the key element in the travel process, allowing customers to plan in advance and giving them freedom of choice to select the parking product that suits their specific journey type.

Founded in 2008, ParkVia has grown in popularity and reputation over the last 12 years, particularly within the wider airport parking sector. As an established partner for many of the world’s leading international airports, ParkVia is able to maximize visibility for official car parks and ancillary products by covering more points of entry with its targeted marketing expertise.

Today the services of over 2,000 parking providers are promoted to ParkVia’s 4m registered users, as well as a large network of partner websites, that includes airlines, travel partners, online travel agents, and in-car navigation technology - making it an attractive and lucrative proposition for partners looking to collaborate for white label and in-path projects.

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