ParkVia Wins Big in Tuscany with Toscana Aeroporti

Ecommerce parking aggregator ParkVia has secured a new partnership with one of Italy’s largest airport authorities, Toscana Aeroporti.

The deal sees parking spaces from Pisa International and Florence Airport exposed to over 10m users on parkvia.com and across a network of partner sites including Vueling, Ryanair and Wizz Air.

Toscana Aeroporti said of the collaboration: “As a customer-oriented organisation we’re committed to exceeding our end-users' expectations so were looking to expand our digital footprint to meet the needs of the modern, digital-first traveller. ParkVia were a natural choice for the partnership due to their reach and customer-centric ethos."

Speaking about the partnership, ParkVia’s Head of Strategic Accounts, Ilaria Vacca said: “Toscana Aeroporti are a great partner for ParkVia. They already have an excellent parking proposition, a focus on customer satisfaction and are commercially astute. Access to our network allows them to expose their product to a greater audience and reach new customers. We are very excited about what the future holds for this collaboration.”

The collaboration went live in July 2021 with airport parking at Pisa and Florence being available on parkvia.com. Toscana Aeroporti joins the ranks of ParkVia’s other Italian airport partners including SEA Group and Aeroporti di Roma.

About ParkVia

As Europe’s favorite airport parking retailer, ParkVia is dedicated to connecting the world’s drivers with parking spaces in 44 countries. Its online retail platform allows consumers to book parking as part of their journey, working with both car park operators and travel industry market leaders to ensure that parking is visible at the right time.

Encouraging its philosophy of ‘Choose parking’, ParkVia believes pre-booking is the key element in the travel process, allowing customers to plan in advance and giving them freedom of choice to select the parking product that suits their specific journey type.

Founded in 2008, ParkVia has grown in popularity and reputation over the last 12 years, particularly within the wider airport parking sector. As an established partner for many of the world’s leading international airports, ParkVia is able to maximize visibility for official car parks and ancillary products by covering more points of entry with its targeted marketing expertise.

Today the services of over 2,000 parking providers are promoted to ParkVia’s 4m registered users, as well as a large network of partner websites, that includes airlines, travel partners, online travel agents, and in-car navigation technology - making it an attractive and lucrative proposition for partners looking to collaborate for white label and in-path projects.