ParkVia Land Partnership Renewal With SEA for Milano Linate and Milano Malpensa Parking

Airport parking comparison site ParkVia have renewed their partnership with SEA, Milan Airports, for another 12 months, meaning that ParkVia’s 4 million plus registered users will continue to be able to reserve parking at 11 official car parks at Milan airports.

The renewal marks the 5th year of a partnership which began in 2017, when ParkVia agreed a deal to make ViaMilanoParking’s spaces available to reserve both on parkvia.com and through their wide network of partner websites. ParkVia work with several major European airlines providing a white label booking system for airport parking, and this established network includes but is not limited to, Ryanair, easyJet, Wizz Air and the I.A.G. Group.

ParkVia is one of Europe’s most popular booking portals for airport parking, and the integration of ViaMilanoParking’s inventory resulted in strong revenue growth from pre-booked parking at both Milano Malpensa and Milano Linate Airports.

The initial agreement involved the P1 Long Term, P2 Executive, P3 Express, P4 Holiday and P5 Easy car parks at Malpensa, however following high booking volumes, SEA opted to add P2 Genius, P2 Top Car and P6 Smart to the ParkVia network, meaning that ParkVia will remain the go to platform, in terms of choice, for travellers wanting to reserve an on-site parking space at Milano Malpensa.

At Linate, P1 Top Class, P2 Executive and P3 Smart will provide users with the choice of covered or uncovered parking and a range of service levels at Greater Milan’s 3rd airport.

ViaMilanoParking’s Management, speaking about the partnership said: “At SEA, meeting the changing needs of our customers is an ongoing priority. Offering user friendly ways to reserve parking at our airports is one strand of this, and by working with innovative, likeminded partners such as ParkVia, we can ensure that our customers enjoy a first-class experience in all interactions with our airports. ParkVia have a large audience of Italian users, many of whom are regular customers, so reaffirming this partnership will be of significant benefit to SEA in our goal to fill spaces at both locations.”

On the renewal, Ilaria Vacca, ParkVia’s Head of Strategic Accounts said: “As Italy’s second busiest airport, Malpensa is one of the biggest markets for airport parking in Europe, whilst Linate remains a key location, having delivered consistent bookings since reopening. Being able to offer our customers at both airports the widest available choice of parking is key to our value proposition. The official parking at Milano Linate and Milano Malpensa is always among the most popular, so we’re delighted to be able to continue to offer these great parking options to our customers and expect to see bookings growth at these locations continue into next year as a result.”

About ParkVia

As Europe’s favorite airport parking retailer, ParkVia is dedicated to connecting the world’s drivers with parking spaces in 44 countries. Its online retail platform allows consumers to book parking as part of their journey, working with both car park operators and travel industry market leaders to ensure that parking is visible at the right time.

Encouraging its philosophy of ‘Choose parking’, ParkVia believes pre-booking is the key element in the travel process, allowing customers to plan in advance and giving them freedom of choice to select the parking product that suits their specific journey type.

Founded in 2008, ParkVia has grown in popularity and reputation over the last 12 years, particularly within the wider airport parking sector. As an established partner for many of the world’s leading international airports, ParkVia is able to maximize visibility for official car parks and ancillary products by covering more points of entry with its targeted marketing expertise.

Today the services of over 2,000 parking providers are promoted to ParkVia’s 4m registered users, as well as a large network of partner websites, that includes airlines, travel partners, online travel agents, and in-car navigation technology - making it an attractive and lucrative proposition for partners looking to collaborate for white label and in-path projects.