Parker Technology Unveils New Branding to Reflect its Evolution as a Tech-Led Services Company

Parker Technology unveiled a new brand campaign last quarter, as a reflection of the company’s transformation over the last several years to a technology-led services company, reliant on both people and technology to deliver an excellent customer experience. Parker will continue investing in its high-quality service and will continue driving innovation into its software platform, all to be more valuable to its customers and to bridge the gap between parkers and parking automation when there is confusion or issues arise. Parker’s new look and feel are representative of its commitment to innovation and vision of being the industry’s customer experience solution of choice.

Following the re-launch of its software platform (Delta) in 2020, Parker Technology shifted its focus from solely providing intercom call center service, to licensing its software platform to other parking call centers that needed a workflow management platform, as well as, providing hybrid service for parking operators who wanted to answer their own calls part-time and roll-over calls to Parker’s customer care center part-time. Additionally, because of the enhancements provided with the re-launch of Delta, Parker has released several new innovations: API integrations with FLASH, TIBA, Ocra and Amano ONE, a suite of mobile products (Mobile Queue and Mobile Endpoint) and Translation and Text-to-Pay feature functionality.

“The past several years at Parker Technology have been really exciting. We’ve experienced tremendous growth, made significant enhancements to our software platform, and made a name for ourselves in the parking industry. An integral part of our company’s DNA is to continue evolving how we provide value for our customers, work with partners and position ourselves in the industry. With several big technological innovations on the horizon, it seemed like the perfect time to implement this brand refresh,” said Heidi Barber, VP of Marketing at Parker Technology.

The brand refresh was officially released at Parking Industry Expo the week of March 27th and has since been incorporated into all aspects of Parker Technology’s marketing strategy.

Elements of Parker Technology’s brand refresh include:

• New Logo: As one of the most recognizable and representative elements of the brand, it was long-overdue for Parker’s logo to get a refresh. The new logo features a subtle “P” and “T.” This not only depicts Parker Technology, but it also represents the fusion of both people + technology as integral parts of the Parker Technology solution.
• New Brand Colors: In addition to the logo, the colors have been altered slightly, with the shift from the bright sky-blue accent to a more muted grey-blue, depicting maturity and trust. Additionally, orange is no longer part of the color-palette. Instead, neutrals (white and dark grey) are used to evoke quality, neutrality, and authenticity.
• New Domain: To mitigate any confusion around the company’s identity, the website domain has also changed to match the company’s name: www.parkertechnology.com.
• New Mission Statement: To optimize customer experience and revenue for our clients, and their customers, by providing a workflow platform and outsourced exception handling to manage operations more efficiently.

About Parker Technology 

For parking operators who have limited resources to manage intercom and inbound customer service calls, Parker Technology combines parking domain expertise, a flexible software platform and their professional customer service center, or your staff, to ensure customer problems are resolved efficiently and according to the facility’s business rules. Parker helps clients create a better customer experience, while collecting more revenue, keeping traffic moving, freeing up internal staff to focus on higher-priority on-site tasks, and gathering data insights to run operations more effectively. Learn more at parkertechnology.com.