New Survey of Emerging Trends in Parking

According to the results of an industry-wide survey conducted by the International Parking Institute, increased demand for technology-related innovations account for half of the top ten trends in today's $30 billion parking industry. Among them, cashless, electronic, and automatic payment systems; real-time information about parking rates and availability via mobile apps; and wireless sensing devices for improved traffic management.

"Parking is all about mobility and connectivity," said Casey Jones, CAPP, chairman of the International Parking Institute (IPI), the world's largest association representing parking professionals and the parking industry. Jones shared results of the 2012 Emerging Trends in Parking Survey at the IPI Conference & Expo in Phoenix, Ariz. this week where more than 2,500 attendees, 220 exhibitors, and parking pros from 25 countries convened.

Jones says survey results reflect the demand for technology, sustainability, revenue-generation, and customer service that are converging to earn the industry new respect from Wall Street, Silicon Valley, and every drivable place in between, as forward-thinking planners come to the realization that parking matters to the design of more walkable, livable communities and to broader transportation issues.

More than one-third of those surveyed see the demand for green or sustainable solutions as a top trend affecting the parking profession. It is estimated that about 30 percent of the cars circling a city at any given time are doing so as drivers look for parking. Aside from the frustration factor, those cars are creating traffic congestion, viewed by survey respondents as being the single most significant societal change affecting the parking industry. From an environmental standpoint, that translates to incalculable amounts of wasted fuel and carbon emissions.

Jones explains: "If we can cut the time it takes drivers to find a parking spot by even a fraction, the difference in our carbon footprint is meaningful. And, that's what many new technologies are making possible."

According to respondents, the number one strategy for making parking more sustainable is energy-efficient lighting, followed by parking space guidance systems that aid in finding parking faster, encouraging alternative travel, automated payment processes, solar panels, renewable energy technology, and accommodating electric vehicles.

An increased focus on customer service is another significant trend cited.

"Parking professionals are continually striving to make the parking experience better," says IPI Executive Director Shawn Conrad, CAE. He explains that the parking industry has expanded to serve cyclists, those who car-share, those en route to shuttle buses or light rail, and even pedestrians who benefit from parking facilities that serve as mobility connectors.

A chief problem seen by survey respondents is one those in the parking profession are working hard to correct: decision makers need to consult parking experts earlier in the planning process to prevent a myriad of design issues and other problems later on. When surveyed about the most common avoidable mistakes, respondents cited such issues as "lack of vision to invest in mass transit systems to handle large movements of people," "inefficient layout and poor aesthetics," "failure to think about parking in the planning stages," and "overlooking important issues such as water and power sources, snow removal, entry/exit functionality, and how and by whom the facility will be used."

Survey results showed a dead heat between urban planners, local government officials, and architects as those who most need to better understand parking and all its complexities.

When asked where parking would best fit as a course of study at an academic institution, nearly half of respondents suggested that parking should become part of the curriculum at schools for urban planners. Runners-up were schools where business and public policy is taught.

"We're at a pivotal point in what has become a very dynamic industry," explains Conrad. "With new, high-tech tools, we have unprecedented ways to improve the landscape, enhance customer service, and support environmental stewardship. The optimism and excitement in this industry is palpable."

The 2012 Emerging Trends in Parking Survey was conducted in May 2012 among parking professionals by the International Parking Institute (IPI) and released at IPI's Conference & Expo. Results were tabulated and analyzed by the Washington, D.C.-based Market Research Bureau.