Birmingham Airparks invests to enhance customer experience

Airparks Birmingham car park has completed a £500K investment which has streamlined facilities alongside achieving improved customer experience.

The layout of the site has been completely remodelled – new separated drop off and pick up points for transfer buses are now in place with fully automated check-in kiosks, making queuing a thing of the past.

Airparks Director Oliver Ashford commented: “We have listened to our customers and are so pleased to deliver the experience that they asked for. So far, we have received an overwhelmingly positive response from customers about their new experience at Airparks Birmingham.

“The hi-tech enhancements to check-in, combined with security and key collection systems, have all made it an absolute breeze for people who are dropping off and picking up their cars.”

The futuristic robotic pickup and drop off key kiosks are powered by Park-IT Solutions, who provide software and hardware products to manage car park operations.

Airparks, a sister company to Holiday Extras, has long been a provider of airport parking, serving over 500,000 customers a year. The site held it’s grand opening in November, with directors and guests from both companies joining to celebrate.

Holiday Extras CEO, Matthew Pack commented: “I’m really impressed with the improvements at Birmingham – the team worked for eight months while normal operations continued.

“Now, returning customers retrieve their car keys from secure automated lockers by scanning their ticket – while overall security has been improved throughout the Birmingham Airparks site. The car park offers disabled facilities, making access easy for everyone. With these groundbreaking developments, I’m confident that Airparks will deliver an elevated experience for all.”

About Holiday Extras

Holiday Extras is the UK market leader for travel add-ons - with airport hotels, airport parking, airport lounges, airports by rail and coach, and holiday insurance as its core offerings. Arrangements for 6.8 million travellers are made every year, with over 90% of these bookings coming from our website. Customer technology, fantastic products, unbeatable prices and hassle-free travel are the focus for Holiday Extras.