Flash Launches Free Valet Solution to Aid Owners and Operators on the Road to Recovery

This week marks the 10th birthday of FLASH, the creator of the industry’s first cloud-based valet solution. Since its founding in 2011, FLASH has become a mobility leader known for its flexible solutions that help asset owners and operators unlock the value of their parking assets. In honor of its birthday, FLASH is launching a free version of its original valet solution to help small valet operators get back on the road to recovery, at zero cost and with zero risks to deploy.

By eliminating cost barriers, on-curb valet locations can transform their operation from an analog process to a seamless digital operation that boosts efficiency and improves the parker experience. Making the transition from a manual payment system or mobile plug-in card reader to the trusted FlashOS platform simplifies management by increasing visibility and accountability.

“We launched our valet solution with a simple goal in mind: to give our customers digital, mobile-first tools to help them run a more efficient and profitable valet business,” said Juan Rodriguez, Chief Innovation Officer and founder of FLASH. “I’m humbled by the growth FLASH has seen over the past ten years, and I am proud to roll out a free valet solution to help small, on-curb valet locations get back on their feet and modernize their operation at zero cost.”

With the free, cloud-based valet solution, small operations will now have access to:

• Operational Visibility – Transform anonymous parkers to contactable customers for future relationship-building and usage patterns.
• Seamless Digital Payments – Give customers the option to forgo cash transactions in favor of more modern, digital payments.
• Improved Customer Experience – Wow customers with the ease of texting to retrieve their vehicle and paying/tipping online.

As restrictions relax across the country, the demand for valet is approaching pre-pandemic levels. According to FLASH Valet data, transaction volume has increased 455% year over year. Over the next few months, FLASH is committed to helping operators get back on the road to recovery with key product launches that will spark the digital transformation of the parking industry. FLASH customers can expect new digital payment tools, car counting, LPR, and gateless solutions in the months to come.

“The world of parking as we knew it no longer exists,” says Rodriguez. “It’s time for asset owners and operators to rethink revenue, and the first step is through the digitalization of your operation. From there, operators can drive digital demand, offer seamless digital access and payments options, streamline management, and maximize revenue through diversification and real-time business insights. The future is now -- and we’re ready for you.”

To find out if you qualify for the free version of our valet solution, please visit our website.

Media Contacts:
Rob Duda
Peppercomm for FLASH
Senior Vice President, Automotive & Transportation Strategist
Mobile: 908-347-1243
Contact by email:

About FLASH 

FLASH is an innovator in the urban mobility space, helping businesses rethink one of their most valuable assets: the parking garage. Our award-winning cloud-born platform is custom configurable, secure, reliable, and grows alongside you as business or consumer demands evolve. Visit www.flashparking.com to learn more.