AeroParker delivers a significant increase in mobile pre-book car parking & ancillary transactions

Mobile transactions now make up more than 50% of all transactions that happen across the AeroParker airport customer base. Mobile is now just as much about purchasing, as researching; across all of our clients’ websites, mobile visitors are up and conversion is following suit. With the rapid growth of mobile business transactions, there’s an ever increasing need for a supportive and scalable solution. We are continually optimising the AeroParker platform to provide the best possible user experience, whatever the device, whatever the screen size.

The mobile customer journey has different needs to that on desktop. Careful consideration to this has meant that over the last year, the number of passengers pre-booking their car parking on the AeroParker platform from a mobile device has increased on average by 240%.

One of the biggest reasons visitors don't convert is that they don’t understand what they are about to sign up for. Essentially it forces AeroParker, as a Amazon Web Services Cloud-based platform provider, to become more focused and direct with our content layouts and pricing and benefits presentation, which will produce a quick, concise and relevant mobile experience that is carried over to the tablet and desktop.

Our mobile-first approach to design ensures the needs of the mobile user are prioritised by having the following in place;

• A seamless responsive frontend for all users on all screen sizes and devices
• Continually testing and looking at what users do on their mobiles
• What information they use for their purchasing decisions
• What they are not concerned with, and putting it all together to provide the easiest way for them to book their car parking

The results have been pleasing to say the least. Our airport clients have, on average, seen an increase of 135% in mobile conversion rates when compared to results from the previous year, and this is not to say conversion rates have decreased on other screen sizes – we’ve also seen an increase on desktop by an average of 16%.

More people are using their mobile for e-commerce than ever before, and having a platform that optimises conversion is key to providing the best customer experience and maximising revenue opportunities.

The AeroParker platform suits larger and smaller airports alike with functionalities & features including;

• Enables an airport to sell any product, not just parking, in a single basket transaction
• Yield management & dynamic pricing
• Analytics including turn up parking customer traffic
• Travel Agent and Call Centre modules
• Email marketing & digital marketing all under one roof

With over a decade driving non-aeronautical revenues for airports, AeroParker is PCI DSS Level 1 compliant and has a proven track record in generating real return on investment for airports making it as simple and intuitive as possible for customers to make purchases.

With AeroParker, the entire car park booking process has been designed from first principles, taking a user-centered approach to design. We regularly conduct extensive research to learn about users wishing to book car parking so that it can be fine-tuned to make the most of convenience and conversion.

For more information please visit www.aeroparker.com

About AeroParker

AeroParker is a specialist pre-book and pay e-commerce platform for airports including yield management which offers airports a direct channel to sell parking and ancillary products and services to passengers in advance, whilst building customer relationships for future commercial gain. With 15 years’ experience in airports, AeroParker works with airports such as Manchester, Cologne, Humberside and London Stansted and airport groups such as Avinor.