AeroParker: analysing customer data

Customer knowledge is vital to an airports future development and growth. Understanding the customer allows an airport to build relationships that will create opportunities to increase non-aeronautical revenue and provide a better passenger experience.

At present it is a well-known fact that airlines have access to 100% of customer details through flight bookings, but a lesser known fact that airports are only aware of 6% of customer information. Offering a booking platform directly from the airport site is a proven solution to increasing this percentage and therefore non-aeronautical revenue.

The collection of data through AeroParker’s pre-book platform not only stores a customer’s contact details, but also helps spot trends in passenger bookings.

This means that your airport has the knowledge of which ancillary products your customer maybe interested in and how to get in touch regarding promotions or assistance of these preferred ancillaries for future commercial gain.

Being able to deliver a more personalised experience creates a loyal following from customers, who are then more likely to book with your airport in the future. This in turn is guaranteed to develop a process in which customers are happy to be a part of.

AeroParker also allows administrators to design the email templates that are distributed to customers in order to encourage sales. AeroParker can report on all you need to know data such as total bookings and sales so you can keep track of all revenue and profit generated.

Managing and analysing the data otherwise obtained by other third party ancillary companies greatly enhances an airports competitiveness in the industry. This database of customer knowledge is continuously growing as new customers utilise the booking platform and therefore opportunities for growth increases.

About AeroParker

AeroParker is a specialist pre-book and pay e-commerce platform for airports including yield management which offers airports a direct channel to sell parking and ancillary products and services to passengers in advance, whilst building customer relationships for future commercial gain. With 15 years’ experience in airports, AeroParker works with airports such as Manchester, Cologne, Humberside and London Stansted and airport groups such as Avinor.