AeroParker shows an increase in mobile pre-book parking transactions

It’s a fact that mobile e-commerce is here in all its glory.  Mobile is now just as much about purchasing, as researching; across all of our clients’ websites, mobile visitors are up and conversion is following. With the rapid growth of the mobile business transactions, there’s an ever increasing need for a supportive and scalable solution.

We are continually optimising the platform to provide the best possible user experience, whatever the device. Mobile customers have different needs to the desktop user, but that should not mean the experience should be drastically different.

Over the last year, the number of passengers pre-booking their car parking on the AeroParker platform from a mobile device has increased on average by 240%.

One of the biggest reasons visitors don't convert is that they don’t understand what they are about to sign up for. Essentially it forces us to become more focused and direct with our content, which will produce a quick, concise and relevant mobile experience that is carried over to the tablet and desktop.

Our mobile-first approach to design ensures the needs of the mobile user are prioritised by having the following in place;

• A seamless responsive frontend for all users on all screen sizes and devices
• Continually testing and looking at what users do on their mobiles
• What information they use for their purchasing decisions
• What they are not concerned with, and putting it all together to provide the easiest way for them to book their car parking

The results have been pleasing to say the least. Our airport clients have, on average, seen an increase of 135% in mobile conversation rates when compared to results from the previous year, and this is not to say conversion rates have decreased on other screen sizes – we’ve also seen an increase on desktop by an average of 16%.

In today’s climate, people are looking for the easiest and quickest way to perform tasks and, therefore, mobile compatibility is the best way in which to provide this, enabling customers to make the most of offers wherever they may be. More people are using their mobile for e-commerce, and having a platform that optimises conversion is key to providing the best customer experience and maximising revenue opportunities.

AeroParker’s platform suits larger and smaller airports alike with functionalities & features including;

• Yield management & dynamic pricing
• Analytics & two-way integration with all major barrier systems
• PCI DSS Level 1 compliancy
• Email marketing & digital marketing

With over a decade driving non-aeronautical revenues for airports, AeroParker has a proven track record in generating real return on investment for airports making it as simple and intuitive as possible for customers to make purchases, and for you to help them do that.

With AeroParker, the entire car park booking process has been designed from first principles, taking a user-centered approach to design. We regularly conduct extensive research to learn about users wishing to book car parking so that it can be fine-tuned to make the most of convenience and conversion.

We can help you take a fresh look at how to increase non-aeronautical revenues and develop more direct and profitable relationships with passengers. For more information please visit www.aeroparker.com if you wish to speak to our CEO Jon Keefe email jon.keefe@aeroparker.com for Northern Europe email Alisa Beier alisa.beier@aeroparker.com or for Southern Europe email Aldo Furlano aldo.furlano@aeroparker.com. 

About AeroParker

AeroParker is a specialist pre-book and pay e-commerce platform for airports including yield management which offers airports a direct channel to sell parking and ancillary products and services to passengers in advance, whilst building customer relationships for future commercial gain. With 15 years’ experience in airports, AeroParker works with airports such as Manchester, Cologne, Humberside and London Stansted and airport groups such as Avinor.