Head of CRM (Hybrid, Stockholm, SE)

At EasyPark, we love cities. We love them for work, for play and everything in between. That’s why our mission is to make life in cities that much easier – by taking care of the parking. With the use of technology, we break barriers, helping improve the urban experience. Our aim is to create a scenario where parking supply and driver demand are balanced not due to additional parking spots and fewer cars, but thanks to predictive technology that connects our users to available spots.

The Role

The global CRM team at Easypark covers 20+ markets in Europe and the US and is expected to continue to grow coverage geographically. As part of our CRM strategy we have built up several global customer journeys for both B2C and B2B customers.

We are now looking for a senior leader with extensive experience to help us take next steps on our CRM journey. The role requires a passion for results, a commitment to action-oriented analysis, an attitude that anything is possible, and a relentless focus on the customer. You'll lead, grow, and motivate a team of experienced CRM managers and analysts that are spread out across EMEA and the US, whilst working closely with multiple cross functional teams including our product organization, our analytics organization and our global distribution organization.

You'll be a part of the Marketing Leadership team at EasyPark group and thus will be a key player in helping to shape how marketing as a function helps to achieve EasyPark’s growth goals.

You will contribute & make an impact through:

• Develop CRM strategy, vision, goals and KPIs in line with business strategy to drive long term growth and customer experience.
• Grow and manage the CRM team, including a team of experienced consultants, in line with our targets and vision. Ensure the right skill in the right order to build a solid foundation that can scale over time with new features, countries and services. You will leverage both direct reports and matrixed capabilities to accomplish goals.
• Translate business goals into engaging, impactful and scalable CRM programs across all our owned channels; push, web, email and through in App messages on our various world class consumer facing apps.
• Map out our customers across various segments (B2C/ B2B/ Industry), and their journeys. Identifying a common framework that could be leveraged across the EasyPark business. While also using this master mapping to leverage various customer touch points.
• Use customer, marketing, behaviour, and conversion data to find new opportunities and refine plans for customer acquisition, retention, cross- and upsell, win back and other lifecycle campaigns designed to increase customer lifetime value.
• Work with the Product team at EasyPark to identify effective ways of working and collaboration to ensure that the joint teams deliver on the growth targets of existing and new products at EasyPark.
• Drive incremental revenue and transactions while improving relevancy through experimentation and personalization in close collaboration with Product.
• Own data activation roadmap and requirements to advance real-time, cross-channel and personalization use-cases.
• Meet financial objectives through annual budget preparation and ongoing forecasting and results analysis.
• Be the spokesperson and go-to person for CRM related questions. Train and build up CRM knowledge in the EasyPark organization.

About you

We don’t know you yet, but you might recognize yourself in the following:

• Experience of change management and delivering in a fast growing, and evolving business
• Excellent communication, collaboration, and planning skills
• Be open to hands on operational work while also balancing the leadership of the team and a strategic mindset.
• Proven ability to influence stakeholders, particularly proven results in working with multi functional teams including product, analytics, sales and distribution.
• Robust data and analytical skills - have a plan and strategy for utilizing data to drive the CRM agenda and results. Ability to work closely with analytics/ data science and data engineering teams.
• A history of thriving in fast-paced environments. Ability to work across fast changing priorities.

Your background

• We don’t think one size fits all, but a successful candidate might have the following:
• 10-15 years of CRM experience
• 5-7 years experience as Head of CRM or likewise
• Extensive leadership experience, leading both direct reports and/or other teams
• Experience from a centralized set up serving multiple countries and multiple products and business lines
• Preferably experience from driving both B2C and B2B CRM programs
• Experience in driving engagement metrics, customer experience and lifecycle programs in App using personalization and experimentation
• Language: Fluent in English, both written and verbal.
• Bachelor’s or Master’s degree in business, marketing or technology

This role will ideally be based in Stockholm, however, we are open to considering candidates across the UK and Europe.

Life at EasyPark

We are a values-driven company with an international culture and a global presence. By providing an environment with space to grow and room for autonomy, we believe in encouraging and supporting our team members to take initiatives and act outside of their comfort zone. To have an open mind and embracing change is a part of our DNA. At EasyPark we are dedicated to maintaining an open culture where the voice of each person is heard, and we play as one team across the globe. Diversity is something we celebrate and we are committed to creating an inclusive environment for everyone.

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