Marketing Content Specialist (Rueil-Malmaison, FR)

As a Content Marketing Specialist, you will play an important role in coordinating digital content and creativity for performance campaigns. Your skills in project management, communication, and digital media knowledge will help us improve our reach and impact on a global scale. Your main missions will be the following:

Content Strategy:

• Develop a content strategy aligned with the company or brand objectives.
• Conduct market, trend, and competitor research to inform the content strategy.
• With the support of a public relations agency, define the press strategy.

Content Creation:

• Produce varied and engaging content, including articles, infographics, videos, etc.
• Collaborate with graphic designers, videographers, and other creators to develop visually appealing content.
• Develop a promotional strategy adapted to local products in France

Community management:

• Define the content strategy for the digital ecosystem, interact with the online community and respond to comments and messages on social networks, sites and the APP, etc.
• Create and maintain relationships with influencers and brand ambassadors.

Analysis and optimization:

• Monitor content performance using analysis and statistics tools.
• Identify trends and opportunities for improvement based on the data collected.
• Adjust the strategy and content accordingly to maximize impact and engagement.

Competitive and sector monitoring:

• Monitor market trends and competitor activities to stay up to date and competitive.
• Draw insights from monitoring to refine the content strategy and anticipate market developments.

Assets for success

With a higher education in communication, you have at least 2 years of experience in an equivalent position, in a company or in a communication agency. You have recognized writing and popularization skills, and master the challenges of communication on technical and industrial issues

You are recognized for your ability to analyze and synthesize, your ideas, your rigor, your enthusiasm and your results orientation. A dose of leadership, a hint of creativity and a zest of curiosity will also be useful to you. Autonomous, you appreciate teamwork and are comfortable working in project mode.

Mastery of English is essential, as is that of the Office Pack. Chinese is a plus but is not essential.

Why join us?

By joining our teams, you will discover a challenging environment in contact with varied interlocutors and will be able to develop solid skills in project management.

Please note: this job offer is translated from French.

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