Kowee

Dynamic Pricing Kowee Suite

Kowee proposes car park dynamic pricing solutions, from business intelligence to yield management, 100% dedicated to the parking sector. Kowee solutions generate 10% extra revenues. Using proprietary and innovative yield and pricing techniques, our revenue optimization software solutions are the most innovative and best in class.

Parking dynamic pricing does not consist in setting high prices when occupancy is high (or the other way round). It does not consist either in setting prices according to manual rules.
Car park dynamic pricing is an art, based on demand forecast and optimal length of stay combination.

Solutions

• Access and Revenue Control
• Parking Software
• Revenue and Yield Management
• Revenue Control
• Yield Management/Dynamic Pricing

Car park revenue optimization
K-Pricing

One of the key levers to achieve car park revenue optimization is to optimize the so-called parking “price grid” (or “tariff tables”). Usually, due to a lack of tools, parking rates are set for a year or even more and rarely adapted to demand various levels.

Thanks to K-Pricing, our pricing simulation tool, parking revenue optimization is made easier. It is based on the real-time re-processing of hundreds of thousands of past tickets and includes many key business factors (eg. price elasticity), making the fine tuning of roll-up rates is an easy game. At stake are substantial additional revenues.

Thanks to K-Pricing, our pricing simulation tool, parking revenue optimization is made easier. It is based on the real-time re-processing of hundreds of thousands of past tickets and includes many key business factors (eg. price elasticity), making the fine tuning of roll-up rates is an easy game. At stake are substantial additional revenues.

Car park business intelligence
K-Analytics

In the parking sector, access to the data is rendered difficult by the simple fact that parking transactions are usually part of an external system, such as the “gate system” and/or the “booking system”. Kowee’s car park business intelligence solution precisely makes it easier thanks to dedicated APIs with the gate and the parking booking systems.

Our parking business intelligence dashboards create high value for parking operator by enabling them to control the economic performance of its parking lots.

Our parking business intelligence dashboards create high value for parking operator by enabling them to control the economic performance of its parking lots.

Car park yield management
K-Yield

The interest paid to dynamic pricing techniques for parking lots, also known as car park yield management, has considerably increased in the recent years, due to the remarkable digital shift of the sector.
These changes include the development of smart city concepts and the recognition of pricing policies as a component of a city eco-mobility policy. Similarly, new parking booking services have been implemented, and have led to the digitalization of inventories, for instance for hotel parking spots around an airport. All these transformations have created a completely new parking competition context, with an absolute necessity for traditional actors (airports, urban parking operators, etc.) to become price agile.

Kowee’s car park yield management solution is a true dynamic pricing engine: it goes beyond the application of parking managers’ expertise. Based on forecasts and unique machine learning algorithms, it finds the optimal price to set for a given booking request, considering the alternatives and their degree of certainty (other demand for the same inventory).

These changes include the development of smart city concepts and the recognition of pricing policies as a component of a city eco-mobility policy. Similarly, new parking booking services have been implemented, and have led to the digitalization of inventories, for instance for hotel parking spots around an airport. All these transformations have created a completely new parking competition context, with an absolute necessity for traditional actors (airports, urban parking operators, etc.) to become price agile.

Kowee’s car park yield management solution is a true dynamic pricing engine: it goes beyond the application of parking managers’ expertise. Based on forecasts and unique machine learning algorithms, it finds the optimal price to set for a given booking request, considering the alternatives and their degree of certainty (other demand for the same inventory).