In today’s digital world, we have many data points to measure. These include search engine optimization, email marketing, website traffic, conversion and click-through rates, cost per acquisition, return on ad spend, etc.
Your company’s vital data allows you to assess results, make changes, and continue to grow and maintain health.
Getting Started
Instead of where to begin, think about what you’ve already done.
Whether you’re a small team running three campaigns, or a large company with a team of 10 using 20 different marketing channels, everything can be measured.
Most digital marketing platforms allow you to view metrics on performance.
It should be part of the platform already, but you need to know how to access it.
Check Accuracy
If you already measure your data, great! But remember, accuracy is key.
Are your pixels in place? JavaScript working ok? Are your tags and links correct?
"Your company’s vital data allows you to assess results, make changes, and continue to grow and maintain health."
To record and report accurate data, know how your data is being translated.
Accurate data reporting could be the difference between a good month and a great month.
Know the Trends
When it comes to measuring and reporting data, there is no one-size-fits-all solution. Hot trends include artificial intelligence.
It doesn’t matter if you’re selling parking spaces by the minute or have a 6-month sales cycle selling automated parking systems.
It’s about measuring who you customer is, where they came from, and how you can stay top of mind.
Track the Basics
Through platforms like AI, you can know which website visitors came from. For example, if it was a Google search, an email campaign, or if they typed in your company’s website address.
This basic information can better measure your company’s budget, prioritize spending, and know what works best for customer acquisition.
So, how do you measure up?
About Way
Way is a Silicon Valley based startup that provides consumer lifestyle services on demand in a marketplace platform. Way is the online parking reservations leader, with more than 20,000 partners in the US and Canada. We’ve built a fast, convenient, and seamless way to book parking, dining, movie tickets, events, and activities, for adventures near and far. At Way, we ask our customers: what will you do with the time and money you save on Way?
