What Does Tradeshow Success Look Like?

Exhibitor or visitor, we all know the buzz of leaving a tradeshow hall after a successful event. Business deals in the bag, big contracts won, exciting new technologies acquired, there is nothing quite like the feeling of satisfaction of a job well done. But how do event organizers feel once the exhibition hall stands empty?

After a couple of years of delay, thanks to Covid-19, Intertraffic Amsterdam 2022 signified a welcome return to the buzz of the tradeshow hall for many parking professionals around the world. The 35,000m2 show floor was packed with visitors shaking hands, hugging, and doing business together, and it shows in the exhibitor and visitor statistics. So, just like the visitors and exhibitors, the Intertraffic Amsterdam team must also be basking in their success.

This year, Intertraffic Amsterdam welcomed 850 exhibitors (90 online) from 49 different countries around the world, all showcasing their latest solutions and services. The top 10 exhibiting countries were:

1. Germany
2. China
3. The Netherlands
4. Italy
5. France
6. The United Kingdom
7. Spain
8. The United States
9. Austria
10. Switzerland

During the Summit, 165 global mobility experts took to the stage during 120+ sessions, in front of audiences totaling 5,500. Subjects included connected mobility, big data, MaaS, smart asset management, smart parking services, redesigning infrastructure, and tackling societal challenges. And our very own Parking Network Symposium demonstrated the latest innovative solutions to a number of key challenges within the industry.

In terms of visitors, a grand total of 23,526 parking, mobility, and traffic professionals walked through the doors, representing 120 countries worldwide. Of those visitors, 44% were interested in parking and 55% in mobility. Manufacturers, municipalities, IT companies, contractors, and distributors were amongst the top organization types in attendance, with 82% of visitors making up decision-makers at their respective companies. The top 10 countries in attendance were:

1. The Netherlands (making up 26% of the total visitors)
2. Germany
3. Italy
4. Belgium
5. France
6. The United Kingdom
7. Spain
8. Sweden
9. Poland
10. Switzerland

As Intertraffic Amsterdam was the first big parking tradeshow in Europe since the Covid-19 lockdowns, and with key decision-makers from around the world in attendance, it is little wonder that the show floor was a-buzz with networking and business deals. So, to see exactly what tradeshow success looks like, check out the video below:

If that recap has left you wanting more, watch the summit recordings to remind yourself of the key topics tackled during this year’s event.

Intertraffic Amsterdam will next take place from 16^th – 19^th April 2024 and we, at Parking Network, look forward to seeing new and familiar faces there. But, if you can’t wait until then, register for Intertraffic Mexico (8^th – 10^th November 2022) or Intertraffic Istanbul (14^th – 16^th June 2023). See you all again in Amsterdam in 2024!